The content brief, rewritten for generative models
Why a content brief written for a human writer under-specifies what a generative model needs, and…
Category
Category: AI Marketing
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The automation stack that survives a small team
Triggers, review steps, and where a human stays in the loop, for a marketing automation stack…
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AI email marketing without the smell of AI
Segmentation and drafting with a model, and the sentences worth cutting every time before you hit…
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Synthesising customer interviews you actually ran
A repeatable pass from raw transcript to a positioning claim you can defend, without losing the…